Marketing Without Money: SEO and
Creating buzz is a critical goal for both startups and established companies. To do so, almost
nothing compares to the power of free on the Internet.
Established companies such as Whole Foods leverage free
blogs, Twitter, and Facebook to deepen customer relationships, while small businesses such as law firms and
nonprofits use SEO (search engine optimization) to get
to the top of critical Google searches. Today’s Internet
world is a free-for-all of Google, blogs, Facebook,
Twitter, You Tube, Google+, and other social media sites
too numerous to list.
This course helps startups, small businesses, and even
established companies understand the power of free on
the Internet as well as the opportunities presented by
Google SEO and social media marketing using Facebook
and Twitter. Whether you are an entrepreneur or a
marketing manager, this hands-on course will teach you
the secrets of marketing without money. If you have
a great idea or an ongoing business but limited budget,
SEO and social media are the free keys that open the
lock of Internet buzz.
Each week, we will take a new topic such as “How
SEO Influences Google Results,” “Google+ and Authorship Opportunities,” “Twitter Marketing,” or “Facebook
Success Stories,” and investigate case studies of success.
Where are the free marketing opportunities? What are
the common best practices that define success? And how
do you use the knowledge from these case studies to
build (or improve) your own strategy?
Senior SEO Director, JM Internet Group; Senior Editor, eg3.com
Jason McDonald is an established technology journalist
and expert in internet marketing. His sixteen years of
experience began with the successful launch of an early
Internet tech portal for embedded systems engineers,
eg3.com. Today, he focuses on tracking free online
tools and leads free webinars for hundreds of people
each month. He received an MA and a PhD from
Mondays, 7:00 – 9: 30 pm
5 weeks, June 25 – July 23
1 unit, $345 Limit: 49
8 Factors: A Comprehensive Framework for
Running a Successful Business
Do you feel like a firefighter in your job, spending more time putting out fires that arise in your
business day-to-day than actually running your business? You’re not alone. This course will teach you a
proven framework to help you gain control of your
business and grow it in a sustainable way. The 8 Factors
Framework, a concept developed by the instructor, is a
way to get control of one’s business by implementing
a more integrated approach that successfully manages
daily business problems such as tracking cash flow,
assessing competitors, and hiring the right people. The
instructor developed and refined this approach while
drawing on his experience running more than thirty
companies around the globe. In this course, students
will assess the eight critical factors—mission, cash,
strategy, people, culture, processes, structure, and
leadership—and learn how they are related in the daily
running of their businesses.
MICHAEL C. BUSH
Founder and President, Eight Factors
Michael C. Bush developed the 8 Factors Framework,
an online performance improvement network for entrepreneurs and small business people. Previously, he has
been a CEO, entrepreneur, educator, and turnaround
consultant. Through a series of purchases of the first
company he founded, Decision Pathways, he became
president and CEO of the world’s largest wireless
infrastructure provider, Tetra Tech. Bush has taught
the 8 Factors curriculum to more than a thousand
entrepreneurs and business people around the world.
He received an MS in management from the Stanford
Graduate School of Business.
Tuesdays, 7:00 – 8: 50 pm
5 weeks, June 26 – July 24
1 unit, $280
REGISTRATION FOR ALL COURSES BEGINS ON MONDAY, MAY 21, AT 8: 30 AM.
REGISTER ONLINE AT CONTINUINGSTUDIES.STANFORD.EDU.